Our Team

A south swell is an oceanic force that builds momentum for waves, creating the perfect conditions for surfing. We do the same for your business. Our digital marketing strategies don’t just drive traffic to your site: they drive real conversions and lead to sustained growth for your business.

JILLIAN MCCARNEY

CEO

Jillian McCarney is the visionary CEO at SouthSwell’s helm. Her skills lie in results-oriented marketing, and she has had years of experience leading marketing efforts for growing companies. As owner of renowned Northbound Treatment Services, she has a proven track record of leading successful high-level sales teams. Her strategic prowess and insane work ethic are SouthSwell’s secret weapon, propelling clients to new heights, and allowing them to exceed their targets. 

DOUG PENNY

CMO

Doug Penny is SouthSwell’s CMO, leading the charge to help clients reach and exceed their marketing goals. He owns three highly successful businesses in the drug and alcohol treatment space (SCRC, Dallas Detox, and Harbor Detox), as well as other thriving companies in the wellness space. He also sits on the Board of Directors for the ABC Club. Doug brings a unique blend of passion, grit, and sales expertise to every account he takes on. 

PAUL ALEXANDER

CFO

CFO Paul Alexander has worked extensively in the digital marketing arena of behavioral healthcare and is also the Founder of Northbound Treatment Network in Newport Beach, California. With over 25 years of experience in behavioral healthcare, Paul has extensive knowledge of marketing, clinical development, operations, strategy, and financial planning. His comprehensive professional experience, willingness to innovate, and emphasis on organizational health are vital factors in SouthSwell’s continued success. Paul currently serves on The National Association of Addiction Treatment Providers (NAATP) board, as well as, The Family Recovery Foundation board and The CarePossible board in Orange County; both organizations committed to raising funds for treatment for the underserved and former military personnel, as well as their families.

DEVIN KOSTRZEWSKI

DIRECTOR OF SEO

Devin Kostrzewski has helped to drive over 50 million clicks since entering the digital marketing world straight out of college. Since 2012, he has become vastly experienced in organic SEO and the best practices to earn clicks for clients. Through various projects in e-commerce, affiliate marketing, lead generation, ORM, and informational content, Devin has become a world-class SEO expert driving conversions at SouthSwell.

MELISSA GOOD

DIRECTOR OF OPERATIONS

Melissa Good, our Director of Operations, honed her leadership and strategy skills at such places as Prisma Health and ML Tutoring. For the last few years, she has owned and run SouthSwell Staffing, our recruiting branch. She has extensive experience guiding daily operations, system regulations, account management, contracts, billing, staffing, onboarding/training, and more. As a business owner herself, she understands firsthand the need to drive conversions, and she is skilled at designing strategies to meet all client needs.
Janine Mullaney

JANINE MULLANEY

ACCOUNT MANAGER

Account Manager Janine Mullaney ensures consistent communication between clients and the SouthSwell team. Having stepped out of the classroom and into business ownership herself, she understands firsthand how crucial digital marketing is to a business’s bottom line. She ensures her clients are receiving the attention to detail that their marketing requires.

SAMANTHA DYAR

CREATIVE DIRECTOR

SouthSwell’s Creative Director, Samantha Dyar, started her career at Liquid I.V., a hydration company that was acquired by multinational Fortune 500 company Unilever one year into her tenure there. She managed all their brand content until she moved on to Beam Organics, one of the top CBD brands in the U.S., in 2021. There, she helped launch new products and supervised copy and creative across all platforms. She’s joined forces with SouthSwell to help ambitious brands to up-level their marketing through clear, compelling content that moves the needle.

Our Team

Jillian McCarney

CEO

Doug Penny

CMO

Paul Alexander

CFO

Devin Kostrzewski

Director of SEO

Melissa Good

Director of Operations

Janine Mullaney

Janine Mullaney

Account Manager

Samantha Dyar

Creative Director

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