Services

Paid Media

What is Paid Media?

Paid Media generally refers to Google and social media ads that are “pushed” or promoted, rather than organically found by customers. Sponsored social media posts, display ads, paid search results, and video ads are all examples of Paid Media. It tends to be one of the most revenue-driving services we provide because it helps our clients to be visible to people they otherwise would not reach. Trust us: if you own an addiction treatment center or rehab, paid media is crucial.

As an owner of addiction treatment centers, your priority is helping the people in your community – not worrying about whether you should invest in Facebook or Google ads. You also might not have the analytics or the insight to make an informed decision about Paid Media. At SouthSwell, we have the tools, talent, and expertise to guide you through the complexities of the Paid Media aspect of addiction treatment marketing.

We offer the following Paid Media services for addiction treatment centers:

  • PPC, or “pay-per-click,” is a form of online advertising where drug rehab centers pay a fee each time their ad is clicked. Instead of earning visits organically, PPC allows advertisers to buy visits to their site.

  • Paid Social means paying to promote your content on social media platforms, allowing you to target specific audiences. It’s an exciting part of digital marketing that we highly recommend.

  • Programmatic Display Advertising is a way to buy ad space across the internet that’s more automated and efficient than direct ad buying.

Choosing Your Strategy

A deliberate and strategic Paid Media plan for an addiction treatment center should:

  • increase awareness of your business
  • boost trust in your team and facility
  • convert visitors into clients

 

Paid media comes in many different forms, like sponsored social media marketing posts, paid search results, video ads and display ads. Depending upon your target audience, some of these methods might be more effective than others. Some businesses do exceedingly well with social media ads, while others may find paid search results far more effective at building awareness and growing their business.

At SouthSwell, we’re Paid Media experts. We provide you with a dedicated account manager who will audit your current digital marketing strategy—or build you one from scratch. We learn about your drug rehab marketing goals and expectations and show you in clear terms which Paid Media strategies will work best for your business. Our special blend of keyword integration, SEO strategies, and branding tactics, coupled with our knowledge of paid advertising and effective digital marketing campaigns, can help your rehab center save money while also facilitating highly effective, laser-targeted ads. Once your strategy is implemented, our team will consistently provide you with clear reporting and updates about how it’s doing. Our strategies will be evergreen, so you never need to worry about a stagnated, unprofitable ad campaign.

Getting Started with PPC

Ranking in the top 10 on Google doesn’t have to cost a fortune. However, it does take expertise and inside knowledge to get your addiction treatment center to that coveted top spot on search engine results. Contact us today, and we’ll leverage our digital marketing services to grow your business to the next level.

MAKE THE CALL

FAQs

What are addiction treatment marketing services and how can they help my center?

Addiction treatment marketing services are specialized strategies designed to help addiction treatment centers reach and engage their target audience. These services include digital marketing strategies such as SEO, content marketing, paid advertising, and social media, all of which are tailored to the unique needs of the addiction treatment space. SouthSwell offers customized marketing strategies to increase visibility, attract potential clients, and ultimately grow your addiction treatment center’s success.

Paid advertising is a powerful tool in addiction treatment center marketing. It allows you to place targeted ads across various platforms, including search engines and social media, to reach individuals actively seeking addiction treatment. SouthSwell’s paid advertising campaigns are strategically designed to connect with your target audience, increase brand awareness, and drive qualified traffic to your treatment center’s website.

Digital marketing services help addiction treatment centers grow by leveraging various online channels to increase their visibility and attract more clients. These services include search engine optimization (SEO), paid advertising, content marketing, and social media management. SouthSwell’s digital marketing strategies are tailored to the addiction treatment space, ensuring that your center’s marketing efforts align with the needs of individuals seeking addiction treatment.

A digital marketing strategy can help your addiction treatment center by focusing on techniques that drive targeted traffic to your website and increase client engagement. This can include optimizing your website for search engines, running paid ads, creating valuable content, and using social media to build your brand. SouthSwell develops a customized digital marketing strategy that is designed to connect with your target audience and meet the unique challenges of the addiction treatment space.

Content marketing plays a crucial role in addiction treatment marketing efforts by providing valuable, informative content that engages potential clients. This can include blog posts, videos, social media posts, and more, all of which are designed to inform, educate, and nurture leads. By implementing a content marketing strategy, SouthSwell helps your addiction treatment center connect with your target audience, establish trust, and ultimately encourage them to seek treatment at your center.

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