For many people, working remotely means flexibility, focus, and freedom from “business casual.” But for others, it can feel isolating. Unless your company makes an effort to keep their staff connected with offsites and Zoom meetings, WFH can sometimes create distance between you and your coworkers. Below, we’ll dive into staying connected to your company culture, colleagues, and mission while working from home.
“Virtual Water Cooler” Moments
Remember those impromptu chats by the water cooler or those quick catch-ups in the hallway? They weren’t just about weekend plans or the latest office gossip; they were the threads that wove our company culture together. To recreate this in a digital landscape, lean into scheduled virtual coffee breaks and social hours. These aren’t just breaks in the day; they are “digital water cooler” moments, keeping the work community vibrant and strong.
Creating Digital Spaces for Collaboration
Collaboration is the heartbeat of innovation, and just because we’re not sharing a physical space doesn’t mean we can’t create together. Utilizing platforms like Slack, Teams, or Asana can be a game-changer. You can create channels dedicated to specific projects, sure, but also channels for passions, hobbies, and pet photos. These spaces encourage spontaneous collaboration and conversation, mirroring the creative and supportive atmosphere of a physical office.
Maintaining Transparency and Open Communication
One of the pillars of our company culture is transparency, and working remotely has tested and strengthened this value. Regular updates from leadership about the state of the company, open forums for feedback, and clear communication about changes and expectations have helped maintain trust and inclusivity. Knowing where we stand and where we’re headed keeps us all rowing in the same direction, even if we’re doing it from different places.
Celebrating Wins, Big and Small
In an office, a celebration might involve cake in the break room. Remotely, we’ve had to get a bit more creative. Celebrating milestones, project completions, or personal achievements with virtual shoutouts, e-gift cards, or even online team parties can help keep spirits high. These celebrations remind us that every win, no matter how small, is a step forward for us all, and worth recognizing.
Prioritizing Mental Health and Well-Being
Let’s not gloss over it; working from home can blur the lines between work and personal life, leading to burnout and feelings of isolation. We suggest embracing the importance of mental health days, encouraging real lunch breaks (away from the desk!), and promoting resources for mental health support. Caring for the individual = caring for the team, and we’ve seen how prioritizing well-being has fostered resilience and compassion within our staff.
Leaning into Learning
Finally, double down on learning. Be it through virtual workshops, online courses, or peer-led training sessions, investing in your growth can keep you connected not just to the company, but to the personal development journeys within it. Learning together builds a shared sense of purpose and progress, key ingredients in keeping the remote work experience enriching and engaging.
Staying connected while working from home isn’t just about the right tools and technologies; it’s about fostering community, embracing transparency, celebrating our humanity, and committing to growth together. Stay connected, stay inspired, and remember, we’re all in this together.
SouthSwell’s Creative Director, Samantha Dyar, started her career at Liquid I.V., a hydration company that was acquired by multinational Fortune 500 company Unilever one year into her tenure there. She managed all their brand content until she moved on to Beam Organics, one of the top CBD brands in the U.S., in 2021. There, she helped launch new products and supervised copy and creative across all platforms. She’s joined forces with SouthSwell to help ambitious brands to up-level their marketing through clear, compelling content that moves the needle.