Content Marketing

• Content Strategy, or the planning, development, and management of content to ensure it aligns with your goals.

• Content Creation, which might include writing blog posts, designing infographics, captioning social media posts, filming videos, or any other form of content.

• Content Publishing, which means posting it on a specific platform.

• Content Distribution, which can include sharing blog posts on social media, sending content through email newsletters, or syndicating content on other websites.

• Content Promotion, which can be achieved through both organic methods (like SEO and social sharing) and paid methods (like pay-per-click ads, social media ads, or sponsored content).

At SouthSwell, we know that your goal is connecting with clients in order to provide them with the support they need. However, without a thoughtful, results-focused branding strategy, your objective becomes more difficult to achieve. Your potential clients need to be able to relate to and recognize your business’s brand. Your brand also needs to inspire confidence and trust within your audience. That’s where branded content comes in.

What is Branded Content? 

Branded content is content that, quite simply, builds awareness of your brand. It’s different from traditional advertising, such as TV commercials and banner ads—in most cases, branded content includes articles, webpages, and videos. While a successful branding campaign is certainly results-focused and data-driven, there’s so much more to branding than numbers. 

At SouthSwell, we understand the importance of conveying your authenticity, story, and voice in clear, meaningful ways in order to differentiate you from the competition. From your social media feed, blog, newsletter, landing pages, Google My Business page, and more, a brand should be the culmination of an overarching objective that consistently says: “This is us.”

SEO + Branding

One crucial element that most digital marketers overlook: integrating SEO with engaging, human language. It’s imperative to incorporate smart, purposeful SEO in branded content in order to meet search engine criteria and get that highly coveted top rank in search engine results—but it’s also crucial to write quality content.  At SouthSwell, our specialized approach to branding appeases both search engines and readers alike.